Foreign investments at Japanese ski resorts

Interested in knowing more about the impact of foreign investments of Japanese ski resorts? I recently published a short article for Z’Xent Pro, which is running business-japan.jp.

Niseko, a luxury ski resort located in the North Island of Japan, Hokkaido. The town is known for having plenty of “Japow” or Japanese powder snow, exclusive hotels and after ski onsen (hot springs). Niseko, in particular, has become an international attraction due to its reliable snowfall, even during warm winters.

At the beginning of the 2000s, a group of foreign investors, mainly from Australia saw the potential and started investing in Hanazono, one of the four main sections of Niseko. A few years later, a Hong Kong billionaires’s real estate group also joined in and started buying properties. Foreign entrepreneurs are now tapping into the local booming tourism at Japanese winter resorts with property development. ..

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